Branding: Solving Kids' Cancer

Solving Kids' Cancer is a non-profit organization founded by two men that both lost children to cancer. It was a deeply emotional project for them both and they had some very specific asks for creating their identity. The butterfly, the colors, and even the inclusion of each child's initials within the puzzle wings were all musts. We worked closely to ensure their vision for the organization was something both they and their children would be proud of. 

 

I worked with them and their team during the initial launch of their foundation. This included the complete branding of their stationary, website and promotional materials (including their save-the-dates and invitations for their annual Spring Celebration event). Since my involvement they have grown and have updated their branding with their own internal team. I am presenting here the work that I did for them when I worked with this wonderful organization. 

 

It was an honor to work for such an important cause, and though most of my work is no longer reflected on their site (except the butterfly icon, which I am proud to say still flies), I encourage you to also check out their site at
www.solvingkidscancer.org and contribute any way possible.